4 ms·

I think your user interface is great, but you could probably figure out a better brand.

by falsestprophet 17y ago

bigmac 17y ago
I find the name memorable, at the very least. This must represent some value.
- clawrencewenham 17y ago
  It took about a year before I finally started to remember that "Duck Duck Go" was a search engine. Before then I'd see the name and frown, unsure whether it was a social networking site or a web app for tracking doctor visits.
kwamenum86 17y ago
Yes. I was going to say that too although I don't think the interface is great. If nothing else do two things: get a new logo and have a visual designer smooth out the edges of your site. It is simple but not clean at all.
tybris 17y ago
Google was once a really silly name.
- stjarnljuset 17y ago
  When I first saw Google, I thought someone made a typo.
  - spydez 17y ago
    Someone did... http://en.wikipedia.org/wiki/Google#Name http://en.wikipedia.org/wiki/Google#Name
    - logjam 17y ago
      Interesting. I always thought "Google" was just a clever mix of "googol" (a huge amount) and "Go Ogle", (go look/search/etc). </disillusionment>
      - pbhjpbhj 17y ago
        Yeah, I assumed a trademark-ised version of Googol.
- pbhjpbhj 17y ago
  Google is a single word though, and those k sounds are so harsh and interrupting, Duck Duck Go is a really bad name IMO.
cookiecaper 17y ago
The real problem with "Duck Duck Go" is that it's too long and not easily verbed. You'll notice everyone is going for the easily verbed names because they're marketable and great. I used Duck Duck Go for a month or so earlier this year. I liked it and thought it was awesome for general queries like movie or person names but pretty bad for text searches, like error messages. For this reason, I returned to Google. I also thought there were way too many "Search on these sites..." icons for that to be useful in any way; if Google was easily searched from there with just a click, I may not have changed back. Most people don't like the name "Duck Duck Go", and it's too long, I think. Guy should rebrand it into something similar but under two syllables.
- felideon 17y ago
  There was a blog post recently on naming your startup where I think the author had a good point on looking for names that can be "verbed": don't worry, people will find a way. In this case, they've made their verb obvious: Duck It. Pretty easy, no?
  - nostrademons 17y ago
    When someone says "Just Duck It", though, I always think they got their consonants wrong and want me to give up. "Bing" has similar issues - is the past tense "bang"? "I bang her on the Internet"?
    - LogicHoleFlaw 17y ago
      Pretty sure the past tense is "bung." Not that this is much of an improvement.
NathanKP 17y ago
I agree. "Google it" make sense. "Bing it" makes sense. But "Duck it"? Somehow the name feels a little off to me.
- pbhjpbhj 17y ago
  "Duck it" is used sometimes as a replacement for "Fuck it!". Also it suggest to "duck out of", ie avoid, something or just to "duck", ie dodge by crouching or bending down. I can see the idea of a duck diving down to retrieve a tasty bit of food (weed!). How about "pekin", it's the name of a duck and suggest "peek in" to me. Sadly pekin.com is squatted but then what isn't. It's slightly awkward for "pekin it". Or "scoter", another duck; sounds like "spotter" and could be used as "scot it" which also sounds like "[he]'s got it". Not really there but, some thoughts anyhoo.

I think your user interface is great, but you could probably figure out a better brand.

bigmac 17y ago

I find the name memorable, at the very least. This must represent some value.

clawrencewenham 17y ago
It took about a year before I finally started to remember that "Duck Duck Go" was a search engine. Before then I'd see the name and frown, unsure whether it was a social networking site or a web app for tracking doctor visits.

kwamenum86 17y ago

Yes. I was going to say that too although I don't think the interface is great. If nothing else do two things: get a new logo and have a visual designer smooth out the edges of your site. It is simple but not clean at all.

tybris 17y ago

Google was once a really silly name.

stjarnljuset 17y ago
When I first saw Google, I thought someone made a typo.
- spydez 17y ago
  Someone did... http://en.wikipedia.org/wiki/Google#Name http://en.wikipedia.org/wiki/Google#Name
  - logjam 17y ago
    Interesting. I always thought "Google" was just a clever mix of "googol" (a huge amount) and "Go Ogle", (go look/search/etc). </disillusionment>
    - pbhjpbhj 17y ago
      Yeah, I assumed a trademark-ised version of Googol.
pbhjpbhj 17y ago
Google is a single word though, and those k sounds are so harsh and interrupting, Duck Duck Go is a really bad name IMO.

cookiecaper 17y ago

The real problem with "Duck Duck Go" is that it's too long and not easily verbed. You'll notice everyone is going for the easily verbed names because they're marketable and great. I used Duck Duck Go for a month or so earlier this year. I liked it and thought it was awesome for general queries like movie or person names but pretty bad for text searches, like error messages. For this reason, I returned to Google. I also thought there were way too many "Search on these sites..." icons for that to be useful in any way; if Google was easily searched from there with just a click, I may not have changed back. Most people don't like the name "Duck Duck Go", and it's too long, I think. Guy should rebrand it into something similar but under two syllables.

felideon 17y ago
There was a blog post recently on naming your startup where I think the author had a good point on looking for names that can be "verbed": don't worry, people will find a way. In this case, they've made their verb obvious: Duck It. Pretty easy, no?
- nostrademons 17y ago
  When someone says "Just Duck It", though, I always think they got their consonants wrong and want me to give up. "Bing" has similar issues - is the past tense "bang"? "I bang her on the Internet"?
  - LogicHoleFlaw 17y ago
    Pretty sure the past tense is "bung." Not that this is much of an improvement.

NathanKP 17y ago

I agree. "Google it" make sense. "Bing it" makes sense. But "Duck it"? Somehow the name feels a little off to me.

pbhjpbhj 17y ago
"Duck it" is used sometimes as a replacement for "Fuck it!". Also it suggest to "duck out of", ie avoid, something or just to "duck", ie dodge by crouching or bending down. I can see the idea of a duck diving down to retrieve a tasty bit of food (weed!). How about "pekin", it's the name of a duck and suggest "peek in" to me. Sadly pekin.com is squatted but then what isn't. It's slightly awkward for "pekin it". Or "scoter", another duck; sounds like "spotter" and could be used as "scot it" which also sounds like "[he]'s got it". Not really there but, some thoughts anyhoo.