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There is a trend towards awareness advertising - I think this is because the Super Bowl is barely more measurable than a bunch of display ads. The amount of $ s
by mathattack 12y ago
There is a trend towards awareness advertising - I think this is because the Super Bowl is barely more measurable than a bunch of display ads. The amount of $ spent on web and mobile advertising is tiny compared to the time spent there. If branded ads can make it on TV, perhaps that's the future rather than click through.
- Scoundreller 12y agoAbsolutely. But awareness advertising doesn't pay as well (yet?). The real money is getting people at the edge of making a purchase to make that purchase, whatever it may be. And the ability for the web (or any advertising, for that matter), is increasingly being called into question (or people are getting better at questioning such purchases).
- mathattack 12y agoThis is true. If I got a "$100 better than your best competitive offer" ad when I was car shopping, I would have clicked through. There was enough data on my phone to suggest this was the case.