"This style of video is the future of marketing" Not just for companies, but for cultural organisations and public bodies too. For example, the Royal Opera Ho

"This style of video is the future of marketing" Not just for companies, but for cultural organisations and public bodies too. For example, the Royal Opera House in London has an active and popular Youtube channel. They are a publicly-funded organisation but opera and ballet are still seen as somewhat elitist and expensive. Their Youtube channel gives them an opportunity to showcase their productions and behind-the-scenes footage. The videos are well-made and informative. And it undoubtedly helps bolster their reputation. https://www.youtube.com/user/RoyalOperaHouse/videos https://www.youtube.com/user/RoyalOperaHouse/videos Another example: a well-known supermarket retailer in the UK (Waitrose) who also have a very polished Youtube channel (of mostly recipes) https://www.youtube.com/user/Waitrose/videos https://www.youtube.com/user/Waitrose/videos I think audiences are savy enough to know when a video has an element of promotion in it. What turns them off is if it feels like a self-congratulatory puff piece. Or if it feels too scripted and fake.