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I'm not sure of the point of this article. Are they criticising the strategy? Are they praising it? It seems fair enough to me, as long as it's not just coor
by brc 12y ago
I'm not sure of the point of this article. Are they criticising the strategy? Are they praising it?
It seems fair enough to me, as long as it's not just coors light with a different brand. To me this is no different than Toyota developing the Lexus brand because people wouldn't pay big money for Toyotas.
After 72 quarters of growth, I think it's fair to assume that people buy it because they like the taste, not because they hide the parent company.
- 300bps 12y agoI think it's fair to assume that people buy it because they like the taste I drink Blue Moon. I like the taste but I'm smart enough to know that I'm dumb enough to fall for marketing campaigns. In this case, Coors expertly marketed the product to my demographic and it provoked a strong reaction in me to buy it. Personally I'm fine with all this.
- disgruntledphd2 12y agoFunnily enough, I was fooled by the marketing, but only around two years ago, when it first started being sold in Ireland. I did find out from a friend (who's a brewer) that it was produced by Coors, which I didn't like. I still kept drinking it though, as its a nice beer. Honestly though, if I had known it was Coors before I tried it, I probably wouldn't have. So, yeah, marketing works or something, I guess? :)