Google runs the largest advertising network on the web. They already pay for much of the content you see online. Only they have the ability to say "pay $1-$3

Google runs the largest advertising network on the web. They already pay for much of the content you see online. Only they have the ability to say "pay $1-$3 a month, and we'll replace those ads with a thank you", and have it actually affect a significant fraction of what you see.