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I saw similar red flags in other places. "Internally we expected that at worst 20% of people who had signed up to the newsletter would pre-order, and at best 5
by vkjv 12y ago
I saw similar red flags in other places.
"Internally we expected that at worst 20% of people who had signed up to the newsletter would pre-order, and at best 50% of people on the list would convert into sales."
I work for a brand whose customers are fairly passionate about it and those expectations are insane. A little market research would have shown that the 1.5% that they got was right in line with the standard.
- 1123581321 12y agoI think one factor is that people imagine their Kickstarters to be backed by a high percentage of people who visit the page when this probably isn't the case. If Kickstarter provided more lucid 'conversion metrics' to campaign runners, then they would have more realistic expectations of post-campaign sales promotions and this would help them to budget and plan more accurately and soon enough to avoid some problems.