For people in cities or inner suburbs, you may see it as a premium brand, as it does tend to be more expensive than the competition. For people living in furth

For people in cities or inner suburbs, you may see it as a premium brand, as it does tend to be more expensive than the competition. For people living in further out suburbs, exurbs, and rural areas, Verizon is pretty much a requirement. None of the other carriers have coverage that is nearly as good; you actually want your phone to work outside of a thin strip around the interstates, you buy Verizon.