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It should be noted that all of this is based upon "a person with knowledge of the figure". It's easy to manipulate these kind of numbers, and Google might very
by Coding_Cat 12y ago
It should be noted that all of this is based upon "a person with knowledge of the figure". It's easy to manipulate these kind of numbers, and Google might very well have an interest in doing so.
For example, they might attribute the costs of building a new data-center to their YouTube branch, but actually use it for all their services. And they're probably not making their collected data on you into account.
Why might they do this? To make their main business seem stronger at the expanse of YouTube for whatever reason, to help justify lower CPM on YouTube content, because admitting that data-mining your customers is your long-term plan is generally not a smart idea (even if you're Google and people should know by now).
- seanmcdirmid 12y agoI don't think they do this or are allowed to do this. They can of course, not break out earnings by division if they want, but if they do, I don't think Hollywood accounting is permitted or useful. There are other ways to play this; e.g. microsoft once included MacBU (very profitable Mac office) in E&D (xbox...). But at the end of the day, it doesn't really help anyone.