4 ms·
Brilliant marketing testimonial method you need to test . . . from MSFT?
I just noticed on Microsoft's site that they are using a novel idea I haven't seen before in mass marketing - sticking twitter / feed comments from real users tagged with today's date onto the homepage, then linking into a full social queue.
EG - Check their landing page http://www.microsoft.com/en/us/default.aspx
I have managed hundreds of A/B and multivariate tests and i have a feeling that this strategy would be a BIG winner - relevant, recent, 3rd party, and pulling in a buzz brand.
Any other good examples of this?
- duncanj 17y agoIt moves too quickly for my tired eyes to read anything.
- evdawg 17y agoThat page is faked; I just see the same entries come up again and again after I refresh. Brilliant marketing technique, indeed.
- deleted 17y ago[deleted]
- bentlegen 17y agoI believe they're just marking tweets as favorites, then pulling only those: http://apiwiki.twitter.com/Twitter-REST-API-Method:-favorites http://apiwiki.twitter.com/Twitter-REST-API-Method:-favorite...
- deleted 17y ago[deleted]
- mitchellh 17y agoThey aren't fake entries. If you click on the actual entry you can click "View on Twitter" and it goes to the actual tweet that said it. They're probably just caching the tweets and updating them every so often.
- christopherolah 17y agoThey might be real entries, that doens't mean they're randomly chosen. MS probably selected a bunch that made them look good, and then threw in a few that were somewhat neutral to make it look fair (I'm thinking the downloading, what are the new features one)...
- dualogy 17y agoI think they rotate and repeat them but they might still be real entries.
- throw_away 17y agohttp://twitter.com/yogi4change/status/5108003634 http://twitter.com/yogi4change/status/5108003634 http://twitter.com/NewChannelMedia/status/5071269000 http://twitter.com/NewChannelMedia/status/5071269000 here are a random couple I tracked down by handle (some I tried to track down, but couldn't find). from the current moment, they are 7 and 22 hours old.
- pbhjpbhj 17y agoYou click the message and it gives you details, including "view on twitter". The one I checked was 20 hours old but seemed to be part of a genuine stream unless they went to the trouble of creating a back-catalogue of tweets in order to astro-tweet (!).
- throw_away 17y agoI think it's more interesting than that. they obviously picked the tweets as those search streams have all sorts of junk in them. so, they had to pluck out tweets that sounded twitter-ish, but not too twitter-ish. not sure if this was done by humans or robots.
- jacquesm 17y agoInteresting how everybody is positive about something they haven't really had a week to use. No hey, my scanner won't work, or how much did you spend on your memory upgrade ? Let's wait three months, when the inevitable clamoring for service packs and the first complaints about slowdowns happen. second evdawg, it's as fake as a $3 bill. The tweets are real but they've definitely been selected to give an impression, and you don't know whether the authors of the tweets are 'real' people either, or just legends.
- kevinh 17y agoMost people who care about Windows 7 have had it for far longer than a week - whether they've been using the RC or they are a student who was able to get it through the MSDNAA program. Yes, some of it may be from new users, but if there actually are any real tweets on there, it could very well be from people who have been using it for a while.
- wyday 17y ago...they haven't really had a week to use. Windows 7 was available via MSDN for the last 2 months. The October 22 release date was for consumers. I've been using Windows 7 since Mid-August.
- ComputerGuru 17y agoThere's a negative comment on there right now (something about Windows 7 VPC running slower than Vista)
- petewarden 17y agoI love this technique, I use Shannon Whitley's free Chatterbox widget to display an unfiltered list of tweets mentioning Mailana on my front page. http://www.realtimechatterbox.com/ http://www.realtimechatterbox.com/
- nearestneighbor 17y agoWhat if your competitor floods it with "Mailana sucks, use XYZ" and variations on this theme?
- petewarden 17y agoShannon's widget filters out obvious obscenities, but otherwise I just make sure I've got a reply to any negative comments. Seeing that dialog in there demonstrates a bit of authenticity. Also, nobody's heard of my startup, so I feel fairly safe. Security through obscurity. :)
- aresant 17y agoLOL - great self effacing comment. Thanks for sending that filter idea, I have never "understood" how to integrate twitter for marketing but that's a heck of a start - I'm planning to run some A/B tests on that . . .