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Can anyone comment on whether that long rambling single page sales letter (with testimonials, etc) is really the best option for selling one of these? Sites li
by whatusername 17y ago
Can anyone comment on whether that long rambling single page sales letter (with testimonials, etc) is really the best option for selling one of these? Sites like http://www.burnthefat.com/ http://www.burnthefat.com/ and http://www.fsbohelp.com/ http://www.fsbohelp.com/ and http://www.parrotsecrets.com/main_cb.html http://www.parrotsecrets.com/main_cb.html
They all seem so spammy. But it seems to be the way this stuff is sold.
Does anyone have some A/B testing they can share?
- megamark16 17y agoMy attention span is way to short for that format to be effective (at least for me). I see how thin the scroll bar is and hit the back button. There's just no way I can muster enough caring to read that much crud.
- pbhjpbhj 17y agoI'm pretty sure you're not supposed to read it .. you skip to a few highlighted parts, you look at the pictures, you think "wow there's so much info here it must be highly effective and very credible", then you're hit with the "guarantee" logo they made up. Finally comes the signature to personalise it all, it's addressing you, this whole thing is just to help you out. PS: we'll even reassure you how much we're doing just for you at the end. The only thing I thought was missing from the burnthefat one, say, was the limited time offer and the many-pointed star to visually anchor the order form link. I'm sure the people who wrote these sites aren't going hungry!
- rms 17y agohttp://news.ycombinator.com/item?id=516215 http://news.ycombinator.com/item?id=516215 http://news.ycombinator.com/item?id=536216 http://news.ycombinator.com/item?id=536216
- whatusername 17y agoSure parrotsecrets makes money. But is it because of that letter or in spite of it?