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Apple makes luxury products. People like luxury products. Luxury products have strong brand appeal so they can comfortably ask people to pay more for products.

Apple makes luxury products. People like luxury products. Luxury products have strong brand appeal so they can comfortably ask people to pay more for products. Any other company that sells like phones at Apple's price range will FAIL. You either make something extremely better for the same price or just as good at a lower price. Neither is a guaranty for success though.

hyperbovine 12y ago
They make luxury products and yet everyone owns one. That is the real genius.
- dingaling 12y ago
  > Any other company that sells like phones at Apple's price range will FAIL. Vivo and Oppo ( subsidiaries of the same parent ) dominate the high-end on China and maintain their image by selling at ' Apple Prices'. Their Western models are often more expensive...
  - seanmcdirmid 12y ago
    No they don't. The apple of china is of course...apple. Vivo and oppo don't come close to iPhone market share in the high end PRC market.
    - dingaling 12y ago
      November 2014 China smartphone marketshares: Vivo 6%, Apple 5% Vivo don't do low-end models either.
      - seanmcdirmid 12y ago
        I've never seen a vivo in Beijing before. iPhones...plenty, but vivo? Also, there phones look mighty affordable (none above 3K RMB): http://search.jd.com/Search?keyword=vivo&enc=utf-8 http://search.jd.com/Search?keyword=vivo&enc=utf-8 Compare to iphones (all new models > 4K RMB): http://search.jd.com/Search?keyword=iphone&enc=utf-8 http://search.jd.com/Search?keyword=iphone&enc=utf-8
      - jhou2 12y ago
        Weird. I've never even heard of Vivo. All the wealthy Chinese people I know have an iPhone. I genuinely believe that they would be embarrassed to have anything other than an iPhone. They shake their head when I tell them how great an Android is. Even on TV, in the dramas, the rich characters always use iPhone and Macs. I've never seen anyone use a Lenovo or Vivo phone on chinese TV drama.
        seanmcdirmid 12y ago
        To be fair, Samsung is also considered kind of high end. They won't let you into starbucks unless you have an iPhone or Samsung something (just joking, sort of).
- saryant 12y ago
  Selling opposites is a pretty basic marketing gambit. The exclusive must-have, the affordable luxury item, etc.
- mrottenkolber 12y ago
  > They make luxury products and yet everyone owns one. That is the real genius. Right. Everyone.
- okibeogezi 12y ago
  http://www.businessinsider.com/no-one-can-beat-the-iphone-2015-1 http://www.businessinsider.com/no-one-can-beat-the-iphone-20...
minthd 12y ago
I agree. And what's more, in the ample discussions about Apple, this is rarely mentioned or analyzed.It's like people prefer not to burst the illusion, and continuing living in it, and enjoying the psychological value the illusion gives them.

hyperbovine 12y ago

They make luxury products and yet everyone owns one. That is the real genius.

dingaling 12y ago
> Any other company that sells like phones at Apple's price range will FAIL. Vivo and Oppo ( subsidiaries of the same parent ) dominate the high-end on China and maintain their image by selling at ' Apple Prices'. Their Western models are often more expensive...
- seanmcdirmid 12y ago
  No they don't. The apple of china is of course...apple. Vivo and oppo don't come close to iPhone market share in the high end PRC market.
  - dingaling 12y ago
    November 2014 China smartphone marketshares: Vivo 6%, Apple 5% Vivo don't do low-end models either.
    - seanmcdirmid 12y ago
      I've never seen a vivo in Beijing before. iPhones...plenty, but vivo? Also, there phones look mighty affordable (none above 3K RMB): http://search.jd.com/Search?keyword=vivo&enc=utf-8 http://search.jd.com/Search?keyword=vivo&enc=utf-8 Compare to iphones (all new models > 4K RMB): http://search.jd.com/Search?keyword=iphone&enc=utf-8 http://search.jd.com/Search?keyword=iphone&enc=utf-8
    - jhou2 12y ago
      Weird. I've never even heard of Vivo. All the wealthy Chinese people I know have an iPhone. I genuinely believe that they would be embarrassed to have anything other than an iPhone. They shake their head when I tell them how great an Android is. Even on TV, in the dramas, the rich characters always use iPhone and Macs. I've never seen anyone use a Lenovo or Vivo phone on chinese TV drama.
      - seanmcdirmid 12y ago
        To be fair, Samsung is also considered kind of high end. They won't let you into starbucks unless you have an iPhone or Samsung something (just joking, sort of).
saryant 12y ago
Selling opposites is a pretty basic marketing gambit. The exclusive must-have, the affordable luxury item, etc.
mrottenkolber 12y ago
> They make luxury products and yet everyone owns one. That is the real genius. Right. Everyone.
okibeogezi 12y ago
http://www.businessinsider.com/no-one-can-beat-the-iphone-2015-1 http://www.businessinsider.com/no-one-can-beat-the-iphone-20...

minthd 12y ago

I agree. And what's more, in the ample discussions about Apple, this is rarely mentioned or analyzed.It's like people prefer not to burst the illusion, and continuing living in it, and enjoying the psychological value the illusion gives them.