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How to name a chicken sandwich: thoughts for branders
- maudineormsby 17y agoAmazing how much thought goes into this now, when many of the most iconic brands are last names (Smuckers, Heinz, Disney) or names that were not chosen for ANY branding reason (Google). It seems that a lot of this article really applies best to naming a product that has to fit into an established brand. Good insights nonetheless.