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How can it have 6 million monthly active unique users, when Compete shows them having only 144K uniques: http://siteanalytics.compete.com/dailybooth.com/ http:
by vaksel 17y ago
How can it have 6 million monthly active unique users, when
Compete shows them having only 144K uniques:
http://siteanalytics.compete.com/dailybooth.com/ http://siteanalytics.compete.com/dailybooth.com/
Quantcast shows only 15K uniques in USA:
http://www.quantcast.com/dailybooth.com http://www.quantcast.com/dailybooth.com
Why such a huge discrepancy?
- coffeemug 17y agoBiased samples?
- benofsky 17y agoI doubt they're lying about their numbers, I think this shows how inaccurate compete + quantcast can be.
- jimboyoungblood 17y agoWhich other sites show such a large discrepancy between self-reported and quantcast/compete/alexa numbers? It's one thing to be off by a factor of 2 or 3, but 15K --> 6MM is an error of 400X! Is there something different about how DB is built?
- patio11 17y agoIs there something different about how DB is built? This strikes me as being akin to saying "Gallup surveyed all people in Patrick's kitchen last night and estimates Obama's approval rating as 0%. Talking Head, this number is clearly in error. What do you think is different about Obama which makes it so difficult to poll about him? Is it that he is black?" No, its that biased samples bork results. (I'm using the statistical, not pejorative, usage of the word "biased".) There are a million things that could be happening here: a userbase primarily outside of the cooperating ISPs coverage areas, a younger userbase who disproportionately do not install toolbars, etc, etc.
- RyanMcGreal 17y ago>Which other sites show such a large discrepancy between self-reported and quantcast/compete/alexa numbers? I can expect a pretty small overlap between web users who have, say, the Alexa toolbar installed on their computers and the kinds of early adopters who would use a service like DailyBooth.
- benofsky 17y agoI think you're probably right. The number of tech-savy early adopters who are going to have the Alexa toolbar installed is quite low I would say.
- suhail 17y agothey have GA graphs to prove it
- joshu 17y agoDoes anyone know how Compete and Quantcast get their data?
- pclark 17y agoi think they buy ISP data logs
- matt1 17y agoI think they have people to install their browser toolbars, which monitor the sites they visit. Their statisticians then extrapolate the trends to the entire population.
- jasonlbaptiste 17y agoI believe "quantified sites" embed a line of code and that becomes public on quantcast ie- public google analytics. Not sure what else they mash the data up with.
- rokhayakebe 17y agoI have a good friend who's site shows just about 100k monthly unique on Compete, yet when I looked at his Google Analytics (yes he gave me access to prove it) he had north of 40k daily uniques every single day, and growing.
- physcab 17y agoBased on our usage of these services, this is the range of correctness: Google Analytics >> Alexa >> Quantcast >> Magic 8 Ball >> Compete
- jacquesm 17y agoAnalytics is off by over 100% on some of our sites compared to the logs.
- physcab 17y agoYeah its not terribly accurate, but for us, more accurate than the others.
- rokhayakebe 17y agoTry GetClicky. They are pretty solid. I started using it on a site, and did not go back to GA for days at the time.