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Markets Are Conversations (1999)
- SixSigma 12y agoMarketing is identifying potential, communicating willing and the executing transactions. It is the activity that makes selling redundant.
- SixSigma 12y agoCurious. As someone doing a degree in marketing I was happy to finally contribute. Peter Drucker : "There will always, one can assume, be a need for some selling. But the aim of marketing is to make selling superfluous…" http://sustainabilityneedsmarketing.com/2013/04/17/marketing-makes-selling-redundant/ http://sustainabilityneedsmarketing.com/2013/04/17/marketing...
- amelius 12y agoIf markets are conversations, then why do we allow basically a single company (incidentally Google) to moderate all these conversations?