It will be interested to see how Bluetooth 3.0+HS (Bluetooth+WiFi, backed by Broadcom/CSR) and WiFi Direct (My WiFi, backed by Intel) compete with each other.

It will be interested to see how Bluetooth 3.0+HS (Bluetooth+WiFi, backed by Broadcom/CSR) and WiFi Direct (My WiFi, backed by Intel) compete with each other. But I think Bonjour may be the biggest winner if WiFi Direct wins since, unlike Bluetooth profiles, WiFi Direct doesn't include any application layer. Bonjour will fit in the need of service discovery protocol.