3 ms·

10m views, $1m rev. $100/cpm seems like they're overachieving when based purely on views. Nothing to be done there. It's a shame I've read Dr. Dobbs for I don

• jobposter1234 12y ago
  Agreed, a $100 RPM is insane! That means a few years ago, they pushed a $300 RPM. For that kind of revenue, it sure seems like there's a viable business there... What am I missing?
  • andrewbinstock 12y ago
    Our RPM was always comparable to the rest of the industry. Revenue, especially three years ago, had multiple components other than pure ad placements. I can't get into too much of the details (for obvious reasons).
    • e12e 12y ago
      It's not obvious to me why you can't share lessons from a failed business model?
      • rgbrgb 12y ago
        Because he doesn't own that information and most likely signed legal documents forbidding him from revealing it.
  • mc808 12y ago
    Indeed, it appears that the root problem is not that web advertising is in decline (which it isn't), but that there aren't enough M's in that very respectable RPM estimate. Probably due to the site being a cluttered, unfocused mess with errors galore. (Not just dated but often literally broken. http://www.drdobbs.com/database/image-compression-via-compilation/184408024 http://www.drdobbs.com/database/image-compression-via-compil... ) I say that in the spirit of tough love, as Dr. Dobbs has always been a brand I trust to deliver quality content - when I can find it and it's legible.
    • petercooper 12y ago
      So I decided to read some stuff on there today and after a couple of articles I got sent to a forced "login or register" page as my 2 article limit was up. No wonder the Ms are limited!