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Don't emulate your competition. It's something I see over and over again. Blackberry had a huge loyal user base around its keyboard model, but they had to emul
by api 12y ago
Don't emulate your competition.
It's something I see over and over again. Blackberry had a huge loyal user base around its keyboard model, but they had to emulate the touch screens of Apple and Google since... well... that's what everyone else was doing.
Result: they lose their loyal customer base who liked that they were different, and they failed to gain any new customers since people who liked touch screens were already using their competitors.
- seunosewa 12y agoThis strategy may have sustained them a little bit longer, at best. They would still have faced a constant erosion of their loyal customer base, sales, and revenue because physical keyboards on phones are simply obsolete, etc.
- Touche 12y agoThey were shedding marketshare long before they tried to do touch-screens. I think the reality of the situation was that there was only ever room for 1 luxury brand and 1 open alternative and that Palm was much closer to surviving than Blackberry ever was, despite how long Blackberry has stuck around.
- Ntrails 12y agoThey never stopped having a model with a physical keyboard as far as I know? From my experience the only thing that kept it's user-base as high as it was is the glacial pace of change in large company central ITs. Yes, there was a small holdout of physical keyboard users, and yes they will exist for some time - but blackberry was not going to continue functioning at that scale.