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Most advert buyers are not sophisticated. So fraud matters.
by illumen 12y ago
Most advert buyers are not sophisticated. So fraud matters.
- unreal37 12y agoI don't believe that. I've worked with some companies that spend millions per year with online ads. They are sophisticated.
- Dylan16807 12y agoBeing sophisticated might just mean you understand that the current cost of fighting fraud is higher than the cost of the fraud. It doesn't mean you're not getting bled.
- unreal37 12y agoAgree that they understand that fraud exists. And they are not immune to it any more than you or I. But they don't look at it as "being bled". They pay X cents for a click, and they get Y sales per click. And Y has to be greater than X.
- blumkvist 12y agoMost people speak out of their ass.