Yes, especially since traffic on the web is not zero-sum. I can visit both, or neither, and a visit to one doesn't mean I didn't go to the other. Although I th

Yes, especially since traffic on the web is not zero-sum. I can visit both, or neither, and a visit to one doesn't mean I didn't go to the other. Although I think that the data supports the general trend in people looking to social media for information before looking for brand sites, I would throw out there that people also google brands and use blogs and review sites for information, which could account for lower visitor counts.