But who are those other people? Customers or people in the "startup scene?" Personally I think VCs ought to have a form with a couple fields: (1) Identify you

But who are those other people? Customers or people in the "startup scene?" Personally I think VCs ought to have a form with a couple fields: (1) Identify yourself and your company, link to web site, etc. (2) Describe product (3) Traction numbers -- raw number of active users of your product (4) Traction numbers -- revenue, or $0 if you are pre-revenue. (5) Describe your strategy for increasing #3 and #4. It'd be pretty easy to screen that for interesting standouts to investigate more deeply. I'd look into anything with double-digit MoM growth.