"Lately, however, a new formula has begun to take hold, one that challenges the very idea of how a business should be built. It plays out quite differently: you

"Lately, however, a new formula has begun to take hold, one that challenges the very idea of how a business should be built. It plays out quite differently: you start a business, your business experiments with lots of ideas, many ideas fail but some succeed, you turn these ideas into new businesses, and the formula repeats on its own. Or at least, you hope it will." Where I am confused/interested is how the investment/ownership works in this case. So if I start a company, discover a great business/product and then create another company around it, I would assume that the investors in the original company would get the same percentage in the new company?