To be clear after having read several replies, I do not personally consider awards given by the aristocracy to be more prestigious. However, a lot of 'regular'

To be clear after having read several replies, I do not personally consider awards given by the aristocracy to be more prestigious. However, a lot of 'regular' people do. The proposal above simply aims to leverage the brand recognition of the British Crown and its still considerable prestige among millions of people to bolster the award's position, since we're talking about competing with the Nobel. (If the Turing Award were in fact the Nobel Prize's equal, there would not be this many 'Computer Science's Nobel prize' used in the popular press.) Current computer scientists of course do not really need this kind of endorsements, but if the aim is to attract more young bright minds to the field, it may help. I am aware of the cause of Dr.Turing's death. It was not instigated by the British Crown, but by the government, which was prejudiced by the law of its time. The fact that there was effort to obtain the royal 'pardon' for him suggests that, at least in Britain, the monarch's prestige meant something. In time, the award may well become prestigious enough that this is not useful anymore. Then, we could just ignore the tradition or even change the entity handing it out, perhaps to be an AI robot which passes the Turing test for the first time in history.