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I don't get it. If you buy an ad, you are the highest bidder. How do you sell it for more? Another exchange?
by imaginenore 12y ago
I don't get it. If you buy an ad, you are the highest bidder. How do you sell it for more? Another exchange?
- kasey_junk 12y agoYes. This is describing classic venue arbitrage.
- imaginenore 12y agoAnd how do you transfer an ad between exchanges?
- sologoub 12y agoSupposedly, you'd fire another ad tag or be integrated in some other way.
- sologoub 12y agoThe oldest model that is technically arbitrage are the old school Ad Networks. If you can get audiences assembled from lots of small pieces and sell one big chunk, you make more money overall. With RTB, you can do this "assembling" on the fly and sell with some sort of data enrichment. If impression A is sold as more or less anonymous and you know that impression A is actually a potential customer for brand B, you can sell it to band B for more.