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"solution is built on HP’s proprietary synchronous architecture and multi-agent printing process." I will always be annoyed when I see proprietary as a touted

• wmf 12y ago
  Would you complain if they said "innovative" instead? Because almost all innovations start out proprietary and in many cases are only created because ownership of the technology can pay back its cost.
  • dmritard96 12y ago
    perhaps. I would agree that many things start proprietary because owning the IP is where a lot of the value is, but, as a consumer, the fact that it is proprietary presents no additional value to me. If I was investing I might see it as a good thing. Instead I read it as: check out our new device for selling you 100 dollar cartridges that will only be available from us.
    • wmf 12y ago
      Writing "proprietary" instead of "innovative" is one example of a company looking at things from their own perspective instead of the customer's perspective. Unfortunately that's so endemic [1] that many people have learned to automatically translate it and don't see it as unusual. [1] see http://www.nngroup.com/articles/top-10-mistakes-of-web-management/ http://www.nngroup.com/articles/top-10-mistakes-of-web-manag... from 1997