8 ms·
How Verizon's Advertising Header Works
- crazy_geek 12y agoI haven't had the opportunity to tinker with this, but what if the client sends a X-UIDH: header of it's own? Will VZW overwrite the header, or will it pass it through? If it doesn't clobber it, there's a browser plugin waiting to be written.
- acdha 12y agoIt reportedly overwrites a header sent by the client: https://twitter.com/kennwhite/status/525338284029775872 https://twitter.com/kennwhite/status/525338284029775872
- nkozyra 12y agoGiven the ordering of the process, that makes sense. I'm not a Verizon customer but I would be gone yesterday if I were after reading about this. As I understand it, they offer an "opt out" that doesn't actually opt you out of this. Truly gross behavior, though.
- jimktrains2 12y ago> I'm not a Verizon customer but I would be gone yesterday if I were after reading about this. And where would you go? AT&T? Is that really a better option? Sprint and TMo just don't have the reception everywhere I go (or didn't last time I checked).
- nkozyra 12y agoI'm a TMobile customer. Reception is perfectly fine in any metro area. I work in metro areas. Admittedly, I lose service on vacation, but maybe that's for the best.
- maxerickson 12y agoT-Mobile roams on AT&T. Or at least, some plans do. My legacy per minute plan does. I'm pretty sure Sprint roams on Verizon, they just won't offer you service for an address where you would be roaming all the time.
- jimktrains2 12y ago> everywhere I go That included the middle of the Appalachian mountains.
- tracker1 12y agoMaybe someone should write some browser plugins so desktop browsers can send fake X-UIDH headers to help poison the well, just a little. Better still have the plugin get a group of known headers and distribute them all over.
- dunham 12y agoInteresting - my cookie, collected the day this broke, has the same prefix as the author: "981596494\x00" I'm now getting a different cookie (same physical location) that starts with: "379689122\x00"
- alimoeeny 12y agoIs this even legal? I mean are ISPs, or telecom in general allowed to identify the requester without their permission? But I imagine it will not work on encrypted connections. SSL FTW?!
- declan 12y agoI looked into these legal questions in some detail in an article I wrote for CNET (before leaving to found http://recent.io/ http://recent.io/ earlier this year). The short answer is that Verizon has more leeway than it would if it's a cable company, and it's possible that VZ's actions implicate the Wiretap Act, but exact implementation details matter: http://www.cnet.com/news/web-monitoring-for-ads-it-may-be-illegal/ http://www.cnet.com/news/web-monitoring-for-ads-it-may-be-il... Here's a related article I wrote about Verizon selling customers' geographical locations, app usage, and Web browsing activities: http://www.cnet.com/news/verizon-draws-fire-for-monitoring-app-usage-browsing-habits/ http://www.cnet.com/news/verizon-draws-fire-for-monitoring-a... My favorite quote from that story: "We're able to view just everything that they do," Bill Diggins, U.S. chief for the Verizon Wireless marketing initiative, told an industry conference earlier this year. "And that's really where data is going today. Data is the new oil." "We're able to identify what that customer likes not by filling out a form, but by analyzing what they do on a day-to-day basis..."
- skywhopper 12y agoIt doesn't work on SSL yet. Although I won't be surprised when in the near future certain carrier-enhanced phones start coming with a Verizon-signed root CA installed that enables them to crack into your SSL stream and do the same thing. As for its legality, it shouldn't be, but it likely is. After all, it's well established that ISPs may mess around with your TCP and IP packets to enable NAT. So why not with the HTTP stream?
- x0x0 12y agoit's a good reason to buy iphones. Apple will let a poisoned ca cert on their phones about the same time hell freezes over. Android can probably only be trusted if it's a nexus phone.
- duaneb 12y agoUniversal TLS can't come fast enough.
- deleted 12y ago[deleted]
- _RPM 12y agoThis means that they are doing deep packet inspection and re-writing the actual packets sent over the network, right?
- duaneb 12y agoI wouldn't call it particularly deep packet inspection—they're just rewriting the http requests.
- notatoad 12y agowouldn't re-writing the HTTP request require inspecting the packets as deeply as it is possible to?
- milkshakes 12y agoyes
- eli 12y agoYes. This is pretty common for mobile data carriers to implement e.g. a transparent caching proxy.
- deleted 12y ago[deleted]
- exabrial 12y agoVPN or TLS ftw
- SynchrotronZ 12y agoI think you mean: Not having to kill battery life and rack up your data usage by having your privacy respected ftw.
- wnevets 12y agois this for fios or just wireless?
- ddispaltro 12y agoThe previous thread seems to suggest wireless only.
- tracker1 12y agoThey don't need you giving them ideas.... sheesh!
- josho 12y agoSo, I suppose this means that ads that Verizon customers see are potentially targeted by their home address, age, gender, and call/texting patterns. Holy shit, if I was a customer that would be ending today, even if I was in a contract, I'd say they pretty clearly are in breach of contract over my privacy expectations, by sharing who I am with every website I visit.
- heme 12y agoAnyone know if.... A. It is possible to request your "advertising profile" from them. B. Can a customer request that gathered information on them be destroyed? C. If you opted-out today (like me) does that mean that they stop collecting information and continue to sell "your devices" ad profile? Or do they also stop selling your info? (sending these to Verizon. I'll post if I get answers)
- sehugg 12y agoDoesn't/didn't AT&T also add a header of their own? http://blog.jgc.org/2012/02/mobile-subscriber-leakage-in-http.html http://blog.jgc.org/2012/02/mobile-subscriber-leakage-in-htt... http://developerboards.att.lithium.com/t5/Technical-Questions-Discussion/X-Up-Subno-uniqueness/td-p/23475 http://developerboards.att.lithium.com/t5/Technical-Question...
- andrewstuart2 12y agoI haven't seen it mentioned anywhere, but this can't work over HTTPS. The message is fully encrypted end-to-end and Verizon Wireless can't do anything to alter the content without destroying the whole message. Seems like a few people know this, lots of talk about SSL & TLS, but I don't think anybody has mentioned it explicitly.
- jtokoph 12y agoDoes Safari on iOS completely block mixed content (http resources embedded on https pages)? If not, any page that embeds an insecure resource can still track you with this cookie.
- iancarroll 12y agoSome are blocked and some aren't... actually I don't know what isn't/is... The padlock goes away if mixed content shows, though.
- coldcode 12y agoThey need to be publicly attacked for doing this. Only massive embarrassment will change the behavior. Maybe get some politicians involved if there are any they haven't bought yet.
- userbinator 12y agoHere is a good analogy to use, one which the politicians will understand: it's like the postal service opening letters not only to read their contents, but to change them before forwarding them onto their intended recipients.
- colinbartlett 12y agoIs it though? Or is it like the postal service scrawling a unique ID on the outside of the envelope?
- TheSoftwareGuy 12y agoPublic outrage will never be enough. There needs to be actual regulation.
- gojomo 12y agoNotably: the exact same device ID (X-UIDH) is injected into HTTP requests from different browsers/apps, or browser tabs in 'privacy' or 'incognito' mode. Also, if you're using 'personal hotspot', any HTTP traffic from a connected desktop/laptop sharing the mobile data service also gets the header. So VerizonWireless is allowing third-party sites to correlate all HTTP traffic from one device to a single identity, even if you've taken explicit steps (like 'incognito' mode) to try to thwart this, and even if the mobile OS has compartmentalized apps away from seeing each others' identity data/cookies. Only HTTPS and VPN traffic is immune, and as far as I've been able to find out, there is no way to opt-out. (None of the VerizonWireless privacy settings stop the header from being injected.)
- jameshart 12y agoThere WILL be information leak vulnerabilities created by breaching the barrier between app HTTP client contexts and browser client contexts. Apps can now make HTTP requests to servers and correlate them with HTTP requests made from a web browser, which was previously not possible. You don't know which apps you use are using HTTP vs HTTPS to phone home, either. This is a complete compromise of the HTTP privacy model... which I guess proves what should be obvious: that HTTP HAS no privacy model, and that we should be using HTTPS everywhere.
- cmdrfred 12y agoAt work I was trying to set up VPN access on a few busses we have. We tried using a Verizon device but couldn't because Verizon puts you behind their NAT. It costs $500 to get out from behind it. I guess this is why.
- revelation 12y agoOh, oh, I know, this is the moment where smart people on here tell us that more regulation by the FCC would be a bad thing! Because you know, a telecommunications provider that manipulates the content of your telecommunication is just screaming out for being an overregulated area of business.
- cbd1984 12y agoIf we're going to make fun of a political-theory-cum-religion, we might as well do it right: Oh, oh, I know, this is when the Free Marketeers will tell us all that it would be so easy to build out a massive continent-spanning cell phone network to compete with Verizon if only the FCC Nanny State weren't in the way. And that new network would certainly beat a network which has been entrenched for decades, because "Regulatory capture" is the only network effect networks have to deal with. Just keep saying "Regulatory capture" and we're bound to agree that the only way to deal with an imperfect system is to tear it down entirely.
- pyvpx 12y agoyour statement ignores nearly a century of history and a bunch of technological facts.
- stvswn 12y agoShouldn't Chrome and Safari simply block this behavior? Google, for instance, is now presented with a rare situation: users' privacy and their own business concerns are aligned (since audience segmenting is a core product of the Google Display Network).
- tehwebguy 12y agoThis is happening after the request has left the browser and the phone
- userbinator 12y agoThey can't, because the endpoint is not the one that added the header. Application-level data sent over the network is being modified as it travels through Verizon's equipment.
- userbinator 12y agoIt's one thing for your ISP to be collecting information about you; it's totally another thing for your ISP to be silently modifying your data by adding a tracking header and sending it to all other sites you visit. Modifying application-level data is something an ISP should never do. What if I happened to be using the exact same header name for some other purpose for a web app API? This should be considered illegal tampering with the content of communications. The "encrypt everything" proponents are missing the point: yes, encryption (and steganography) can be used to bypass this easily, but I don't want to have to explicitly defend against my ISP modifying my data.
- ianlevesque 12y agoNobody wants to defend against their ISP but it's clear at this point that you must. Comcast injects ads when you're using one of their wifi hotspots, Verizon has silently recompressed images and now adds these headers, AT&T uses DPI to detect tethering apps and add additional charges to your bill. The internet is a hostile environment.
- sehugg 12y agoThis is actually really good, because if advertisers have an Verizon API to query the cookies for demographic information, in theory intelligence agencies could have an API to query a cookie to see if the device belongs to a U.S. person and stop incidental collection of that stream. Which is what they would do, right? Oh wait, a bad guy could steal your phone. Guess we'd better collect it all. Hey, I guess we could use that cookie for something...
- dazbradbury 12y agoThe largest network in the UK, O2 (and therefore Three and Tesco), were sending your mobile number as a HTTP header to every site you visited [1]. Didn't last long. ISP's have also tried this in the past - I remember a few in the UK trying to set up an ad-injection model, but can't seem to find them now, other than NebuAd [2]. [1] - http://www.theregister.co.uk/2012/01/25/o2_hands_out_phone_numbers_to_websites/ http://www.theregister.co.uk/2012/01/25/o2_hands_out_phone_n... [2] http://en.wikipedia.org/wiki/NebuAd http://en.wikipedia.org/wiki/NebuAd
- toodles1234 12y agoAll mobile operators in the UK provide access to the end user's MSISDN, either via injecting a header or via a reverse IP API call (which gets around the SSL issue). In the UK mobile billing is highly regulated by Ofcom and PhonePayPlus, so only a small number of companies are allowed direct access to the end user's MSISDN. The relevant headers are only added to requests made to approved URLs; I don't believe O2 adding it to every request in 2012 was intentional. To get around this a number of companies provide services that anonymise the MSISDN, so you can get a unique ID for end users the same as the Verizon header works. I don't know whether this is used by an advertising network or for cross promotion, but I would be highly surprised if it wasn't. Given one of the main proponents of mobile billing are the adult entertainment and gambling industries, I wouldn't put it past them to not have shady business practices like this. Also Three and O2 are completely separate companies, O2 has a number of MVNOs of which Tesco is one. (I used to work for a telecom services company in the UK)
- vertex-four 12y agoMy understanding about O2 was that it was a misconfigured proxy - they usually send your mobile number as a header to some internal sites (for example, you can check your pay-and-go account balance without logging in, IIRC), but managed to misconfigure it so it sent your number everywhere. They removed it ASAP, not putting up any sort of fight, so I suspect that's truly the case. An article on the subject, from the same source: http://www.theregister.co.uk/2012/01/25/o2_number_sharing/ http://www.theregister.co.uk/2012/01/25/o2_number_sharing/
- jacques_chester 12y agoI happen to be in the process of patenting an opt-in system for authenticating and recording requests from users. One of my design goals was to prevent anyone from piggybacking on the scheme to track the users across multiple requests. It occurs to me that if I'd been suffering from a less overdeveloped sense of decency, I could've filed sooner with something like this and hit Verizon with a lawsuit.
- dhimes 12y agoOr even better for Evil jacques_chester, they would have paid more to license it.
- jacques_chester 12y agoThat guy really knows how to make out like a bandit.
- justanothername 12y agoUsing the SOPA visibility strategy could be effective. If enough popular sites redirected requests that had a X-UIDH to a Informational page about the privacy intrusion, people might care (if only for the extra click its causing them).
- justanothername 12y agoAh, thinking about it, this plan probably wouldn't work. Its easy enough for them to require sites wanting this ID to opt-in and then only supply the header to the white-listed sites. Though reading more, sending fake X-UIDH headers on non-Verison traffic could be effective: the consuming sites need to make paid calls to a Verizon service to resolve the token in the header to an identity. Extraneous tokens could cost advertisers money.
- monofonik 12y agoI work in mobile advertising (not in the US), and my company is partnered with a mobile carrier that does something similar, although the "header enrichment" as it's called is only enabled on specific domains (i.e. requests to our ad server API). I feel that it's unlikely these headers are being set on all web requests. Has anybody verified this claim?
- sehugg 12y agoI've seen a lot of these headers on traffic that has no business having these headers (internal app traffic to a non-public-facing server) EDIT: On the one server I sampled, they're included in approx. 10% of requests (mostly Android/iOS traffic)
- pixl97 12y agoI looked in the logs on my public web server I host different sites on. I only found one UIDH record in my modsec_audit logs, but most worryingly it was it was for a personal injury trial lawyer. Made some records semi-anonymous. --eee7b544-A-- [25/Sep/2014:15:33:19 --0500] VCR8D6wUChkAAG-HuKQAAAAH 70.209.73.XXX 32675 X.X.X.X 80 --eee7b544-B-- GET /wp-content/uploads/2012/07/XXXXXXXXXXX.jpg HTTP/1.1 X-UIDH: MTU4NTI5Mjg3AKafKcbQqnDdCMuP+UbmoCyKvEu8MnDsqV0I+AQ2K/M+ User-Agent: Mozilla/5.0 (Linux; Android 4.4.4; XT1030 Build/SU4.21) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/33.0.0.0 Mobile Safari/537.36 GSA/3.4.16.1149292.arm Host: www.XXXXXXXXX.com Connection: Keep-Alive Accept-Encoding: gzip
- sehugg 12y agoBandwidth costs money, correct? I wonder if for someone with zillions of small HTTP requests (Google, Twitter, Facebook, etc) these costs might be recoverable somehow.