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Native advertising is so much more indirect and intrusive, I can't see how it could "trounce" search advertising in as dramatic a fashion as your charts suggest

Native advertising is so much more indirect and intrusive, I can't see how it could "trounce" search advertising in as dramatic a fashion as your charts suggest. Native adverts will definitely increase in prevalence, but search advertising still uniquely shows ads to people as they're actually looking for something.

waps 12y ago
Native adverts are why I turn off my iPad's wifi when playing games. I wish there was a way to use the notifier switch as a wifi switch. You wouldn't believe how much things improve. Advertisers just don't trust offline views, and probably for good reason. I'm looking for a subtler approach though. Some way to keep browsing, keep things like app store accessible, but disable ads.
- frandroid 12y ago
  Native advertising is not in-app advertising. The term refers to what used to be known as advertorials. They used to be a minor feature of newspapers, but as newspapers have been mightily struggling financially, they have opened the floodgates and they are now happening much more frequently. That's not to mention all other non-news content sites that have commercial features as well.
- chongli 12y ago
  Block the advertisers on your firewall?
- easong 12y ago
  Something like domain blocking? https://itunes.apple.com/us/app/disconnect-mobile-privacy/id880693493?mt=8 https://itunes.apple.com/us/app/disconnect-mobile-privacy/id... Full disclosure: I work for Disconnect.
- rstupek 12y ago
  So you probably won't pay for the game and don't want to have ads to compensate the developers of the game. How do you expect to continue to get quality apps in your perfect world?
  - waps 12y ago
    If even 10% of developers actually gave me a choice, you'd have a much better argument. In fairness, indie games often do, and I often pay for them, and I have a much higher tolerance for ads when trying out the free game. Other issues here are that I often turn off wifi for other games, then don't turn it back on until I've got a decent reason to do so. Today, iPads are more enjoyable with wifi off because of the ads that really push it. I think it's also a function of the fact that free apps sell better, and that makes them more likely to get my attention in the first place. When I want to find an app, I want to find a "good" app, so I often use the top selling lists, which are much more likely to have ads.
nagarjun 12y ago
I don't think the author trash talked search advertising. His point is around the increasing dominance of native advertising. Think about it. How long do you spend inside platforms on a given day? You probably have Facebook or Twitter open on a tab all the time. The odds of you looking at ads on any of those platforms are far more than you would on any of Google's. That isn't to say that one form of advertising is better than the other. It just means that native advertising is growing in prominence and Google doesn't technically have a presence in that space.
- quaunaut 12y ago
  Yeah, but these ads once again miss one of the biggest things- intent. At the end of the day, nothing you do on Facebook or Twitter speaks to intent. It's great for mindshare companies, like Dr. Pepper or Apple- but it just isn't very strong for local businesses, or more purpose-driven businesses like auto parts stores or coffee shops.
  - nagarjun 12y ago
    Not entirely true. At least in the Bay Area, I've seen some highly targeted ads on my Twitter stream. Twitter also does a great job at showing me ads based on who I follow. Do I act on these ads? Sometimes yes. Companies throw out incentives to act on promoted Tweets. I think it's a nice, subtle form of advertising that just works. Facebook, I don't like. Their advertising comes off very intrusive and honestly, I've never acted on a single ad there. Helps with brand recognition though. When I see a brand advertised on Facebook, I recollect it. How many times have you been to a coffee shop and seen posters redirecting you to their Facebook presence (I know that's not an ad but, it goes to show you that they have a presence there). Some take it to the next level and advertise too! I've seen quite a few local ads on my stream.
- lazzlazzlazz 12y ago
  I don't have a Facebook account anymore. When I did, I blocked all ads. I don't block Google ads because they can be genuinely useful.
imjk 12y ago
But that's the nature of branded advertising and why it's so big. Search is based on helping a consumer reach out and buy what they're looking for, while branded advertising reaches out to the consumer and convinces them to buy something they may not necessarily know they want to buy. Search fulfills current market desires, while branded advertising expands market desires.

waps 12y ago

Native adverts are why I turn off my iPad's wifi when playing games. I wish there was a way to use the notifier switch as a wifi switch. You wouldn't believe how much things improve. Advertisers just don't trust offline views, and probably for good reason. I'm looking for a subtler approach though. Some way to keep browsing, keep things like app store accessible, but disable ads.

frandroid 12y ago
Native advertising is not in-app advertising. The term refers to what used to be known as advertorials. They used to be a minor feature of newspapers, but as newspapers have been mightily struggling financially, they have opened the floodgates and they are now happening much more frequently. That's not to mention all other non-news content sites that have commercial features as well.
chongli 12y ago
Block the advertisers on your firewall?
easong 12y ago
Something like domain blocking? https://itunes.apple.com/us/app/disconnect-mobile-privacy/id880693493?mt=8 https://itunes.apple.com/us/app/disconnect-mobile-privacy/id... Full disclosure: I work for Disconnect.
rstupek 12y ago
So you probably won't pay for the game and don't want to have ads to compensate the developers of the game. How do you expect to continue to get quality apps in your perfect world?
- waps 12y ago
  If even 10% of developers actually gave me a choice, you'd have a much better argument. In fairness, indie games often do, and I often pay for them, and I have a much higher tolerance for ads when trying out the free game. Other issues here are that I often turn off wifi for other games, then don't turn it back on until I've got a decent reason to do so. Today, iPads are more enjoyable with wifi off because of the ads that really push it. I think it's also a function of the fact that free apps sell better, and that makes them more likely to get my attention in the first place. When I want to find an app, I want to find a "good" app, so I often use the top selling lists, which are much more likely to have ads.

nagarjun 12y ago

I don't think the author trash talked search advertising. His point is around the increasing dominance of native advertising. Think about it. How long do you spend inside platforms on a given day? You probably have Facebook or Twitter open on a tab all the time. The odds of you looking at ads on any of those platforms are far more than you would on any of Google's. That isn't to say that one form of advertising is better than the other. It just means that native advertising is growing in prominence and Google doesn't technically have a presence in that space.

quaunaut 12y ago
Yeah, but these ads once again miss one of the biggest things- intent. At the end of the day, nothing you do on Facebook or Twitter speaks to intent. It's great for mindshare companies, like Dr. Pepper or Apple- but it just isn't very strong for local businesses, or more purpose-driven businesses like auto parts stores or coffee shops.
- nagarjun 12y ago
  Not entirely true. At least in the Bay Area, I've seen some highly targeted ads on my Twitter stream. Twitter also does a great job at showing me ads based on who I follow. Do I act on these ads? Sometimes yes. Companies throw out incentives to act on promoted Tweets. I think it's a nice, subtle form of advertising that just works. Facebook, I don't like. Their advertising comes off very intrusive and honestly, I've never acted on a single ad there. Helps with brand recognition though. When I see a brand advertised on Facebook, I recollect it. How many times have you been to a coffee shop and seen posters redirecting you to their Facebook presence (I know that's not an ad but, it goes to show you that they have a presence there). Some take it to the next level and advertise too! I've seen quite a few local ads on my stream.
lazzlazzlazz 12y ago
I don't have a Facebook account anymore. When I did, I blocked all ads. I don't block Google ads because they can be genuinely useful.

imjk 12y ago

But that's the nature of branded advertising and why it's so big. Search is based on helping a consumer reach out and buy what they're looking for, while branded advertising reaches out to the consumer and convinces them to buy something they may not necessarily know they want to buy. Search fulfills current market desires, while branded advertising expands market desires.