Content Guide: 0:00 – Intro 0:45 – Favorite aspects of working for a startup 2:15 – What problem is Qualaroo trying to solve? 3:01 – HotelTonight Optimizati

Content Guide: 0:00 – Intro 0:45 – Favorite aspects of working for a startup 2:15 – What problem is Qualaroo trying to solve? 3:01 – HotelTonight Optimization Example 6:13 – NPS Surveying 11:00 – Importance of Qualitative Testing – Getting feedback from the right people. Sign-up funnel optimization. 14:00 – Morgans’ CRO Stack and why you should tie A/B testing to your ultimate business goals. 18:50 – HubSpot and how free tools are a growing trend in content marketing. 23:09 – Airbnb Case Study on GrowthHackers.com and the Professional Photos Experiment. 28:30 – Problems with growth as an industry and the perception that growth is free. 30:06 – ScoreBig customer referral program optimization example. 40:22 – GrowthHackers.com Conference in London Oct 28 – Speaker Lineup.