Far as I know, the binding nature of a site's privacy policy hasn't been conclusively determined - some courts have held it to be a binding contract, but others

Far as I know, the binding nature of a site's privacy policy hasn't been conclusively determined - some courts have held it to be a binding contract, but others have held it to be a statement of company policy. The only real consequence would seem to be loss of good will - but if their goal was to gather as many email addresses as possible in a short time, then that wouldn't really matter.