4 ms·
Shirts with FCUK on them aren't supposed to be outrageous designs. They're wearing clothes that advertise French Connection UK, a high-end clothier.
by warfangle 17y ago
Shirts with FCUK on them aren't supposed to be outrageous designs.
They're wearing clothes that advertise French Connection UK, a high-end clothier.
- gaius 17y agoFCUK == chav, not high-end.
- hughprime 17y agoOne of the confusing parts of this thread is that the FCUK brand has different associations in the US from what it has in the UK or Australia. It's pretty rare to see a FCUK t-shirt in the US (apparently they only have 19 stores nationwide) whereas they're ridiculously overplayed in the other two countries (14 stores in Sydney alone). Of course it's not "high end" anywhere, but it's not so chavvy (or local equivalent) in the US.
- tfh 17y agoI think the writer didn't get it..
- pbhjpbhj 17y agoThey are advertising the clothing store - however the reason people buy them is because they think they're incredibly subversive having clothing that appears to say "FUCK" in public. I don't find "fuck" to be particularly offensive, except that the reason people are using it (in this instance) is because they wish to offend the public sensibility, so they are attempting to be offensive; which I _do_ find offensive. French Connection, before this campaign, was a high-end clothier. Now it may charge high-end prices but they sold themselves into chav-dom.