... or alternately: everyone becomes a "B player" when they don't really care. As the post correctly states, people are not cogs. We are sentient beings with c

... or alternately: everyone becomes a "B player" when they don't really care. As the post correctly states, people are not cogs. We are sentient beings with complex, conceptual motivational structures. Companies with a sense of mission and purpose can get A work out of most of their people, but if the mission and purpose isn't real -- if it's a put-on or if it fades or gets distorted with time -- then the effect fades as well. You can't really fake it, at least not for very long.