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The fact that people lie to you when doing market research isn't incredibly obvious to a lot of people. That seems to be his biggest problem: he thought there
by danielweber 12y ago
The fact that people lie to you when doing market research isn't incredibly obvious to a lot of people. That seems to be his biggest problem: he thought there was a market because people said they liked the idea.
I loved this post (gets one of my rare upvotes) because the guy does a great job taking apart everything he did wrong. Maybe these lessons should be obvious, but empirically they aren't: people keep making these mistakes, over and over.
- Scoundreller 12y ago> The fact that people lie to you when doing market research isn't incredibly obvious to a lot of people. Thank you for saying this. It's something that's only cemented in me over the past few years to connect the similarity between "anonymous" survey data and what gets posted on another anonymous posting place, 4chan.
- thisjepisje 12y agoI was told a story about a focus group of women who had to judge a bunch of shawls. Almost every one of them said they preferred the colourful shawls with bold patterns. After they were done each of them got to pick a shawl to take home as a thank you, and they all picked the plain-coloured ones.