There have been blind user studies that show that users like Bing's results as much as Google's when the logo is removed (if not more). You don't realize it, b

There have been blind user studies that show that users like Bing's results as much as Google's when the logo is removed (if not more). You don't realize it, but you're making an argument for the strength of their branding, which is at least partially (if not entirely) due to the amount Google spends to be the default search engine in just about everything. Yes, they have to have good search results, but that's far from the whole story.