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I agree with your general point, though I disagree with the history. Japanese SLRs wiped the floor with Leica - Leica's competition wasn't originally with SLRs
by potatolicious 12y ago
I agree with your general point, though I disagree with the history.
Japanese SLRs wiped the floor with Leica - Leica's competition wasn't originally with SLRs, it was with more cumbersome "portable" cameras of their time - TLRs. Leica was the first major 35mm player to actually make the cameras usable with the featureset professionals wanted.
Leica's Golden Age was in an era where 35mm SLRs didn't exist. SLRs like the Nikon F3 were in fact the cameras that ultimately toppled Leica from their throne.
People loved the WYSIWYG SLRs, they were cheaper to manufacture, and had lower maintenance requirements (rangefinders drift over time/use). Even pros practically completely switched over by the 80s - look at the cameras being used by journalists in the 50s vs. the 80s and you'll see a complete collapse of Leica.
Yeah, Leica was an original innovator who sat on their asses and got disrupted - but the SLR was the disruptor, not really electronics/CS.
That said, the electronics/CS component of it did contribute. After all, the M cameras didn't get an aperture priority mode until 2002. I'm not sure when Av mode was invented, but the Canon AE-1P brought it to the mainstream in 1981. Leica was literally 20 years late.
- caycep 12y agoLeica definitely was at a disadvantage in the marketing arena vs. SLRs. But the arguments that M rangefinder still had photographic advantages to SLR's in a number of situations still held weight. Sadly, I think even that selling point has been erased in this day and age.