Marketing can degrade into con artistry. It isn't always, but it certainly can. That being said, I think in the long run people appreciate it if your marketing

Marketing can degrade into con artistry. It isn't always, but it certainly can. That being said, I think in the long run people appreciate it if your marketing isn't scummy. (Not directly aimed at the original article, though I do think there's a lot of deceptive, confusing, and overly hyperbolic FUD in the security sector.)