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every industry trumps up the usefulness of their product, it's called marketing. It's on the consumer to cut through the marketing-speak and understand what the
by rqebmm 12y ago
every industry trumps up the usefulness of their product, it's called marketing. It's on the consumer to cut through the marketing-speak and understand what they actually need to pay for.
- UweSchmidt 12y agoIt's also on each industry to inform truthfully and honestly. As the work to "cut through the marketing speak" can obstruct business activity there are already various laws in place to punish a too liberal interpretation of the word "marketing".
- TeMPOraL 12y ago> every industry trumps up the usefulness of their product, it's called marketing. It should be called lying and bullshitting, and I strongly believe that we tolerate it far too much as a culture.
- api 12y agoMarketing can degrade into con artistry. It isn't always, but it certainly can. That being said, I think in the long run people appreciate it if your marketing isn't scummy. (Not directly aimed at the original article, though I do think there's a lot of deceptive, confusing, and overly hyperbolic FUD in the security sector.)