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I love the visual direction, and I think it will work very well for a diverse set of Google products. The style guide is beautifully done and well articulated.

I love the visual direction, and I think it will work very well for a diverse set of Google products. The style guide is beautifully done and well articulated. In terms of interaction design, however, it doesn't break any new ground, apart from better transitions (but at times, too much). > So the team set about creating this metaphorical material, which is a little bit like magical paper. A bit of nitpicking: "a bit like magical paper" can hardly be called a Metaphor. It's just a loose analogy. In fact, I have to force my imagination to see the paper-ness in the UI, otherwise it just feels like flat UIs with realistic shadows.

seanmcdirmid 12y ago
There is no interaction design in the document, it is purely a visual design language. In general: look and feel, typography, layout, animation -> visual design; story boarded user interaction flows -> interaction design (at least in America, in Europe the terms are used quite differently). I don't think the design language breaks any new ground so much as it sets a strong set of guidelines for what an application should look and feel like. All UIs are metaphorical, necessarily.