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Samsung didn't win due to their extensive marketing. They released a viable contender to the iPhone, and then went about improving it for 5+ generations. Succ
by josefresco 12y ago
Samsung didn't win due to their extensive marketing. They released a viable contender to the iPhone, and then went about improving it for 5+ generations. Success brought in more money for marketing, but they did it right in the first place and kept iterating. See HTC as an example of a company with a good initial phone and marketing budget but who couldn't keep up and fell behind.
- IBM 12y agoThey definitely have won out compared to other OEMs because of their deep pockets. http://83-136-248-155.uk-lon1.host.upcloud.com/wp-content/uploads/2012/11/Screen-Shot-2012-11-29-at-11-29-7.22.07-PM.png http://83-136-248-155.uk-lon1.host.upcloud.com/wp-content/up... http://83-136-248-155.uk-lon1.host.upcloud.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-02-at-4-2-3.20.48-PM.png http://83-136-248-155.uk-lon1.host.upcloud.com/wp-content/up...
- napoleoncomplex 12y agoA misunderstanding, I didn't mean Samsung originally, but Samsung in the past 2 years (S4 and S5 to be exact). Their dominance in the past 2 years, in my opinion, has a lot more to do with marketing than with making great products. I completely agree with you that Samsung's initial success was due to putting out a quality alternative to the iPhone.
- cwyers 12y agoI feel like another reason is that Motorola completely screwed the pooch on letting Verizon own the Droid trademark instead of owning the brand of their phones themselves.
- MBCook 12y agoSamsung spends an ENORMOUS amount of money on marketing compared to Apple. Here's a graph from about two years ago: https://twitter.com/asymco/status/396253597551570944 https://twitter.com/asymco/status/396253597551570944