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"Negative SEO is part of the toolkit of any competent SEO professional nowadays." Yes, because sabotaging your competitors with shady spamdexing practices fits
by normloman 12y ago
"Negative SEO is part of the toolkit of any competent SEO professional nowadays."
Yes, because sabotaging your competitors with shady spamdexing practices fits most people's definition of "professional."
- neurobro 12y agoIt's just a natural extension of the techniques that PR firms (or before the 1940s, propagandists) have been using for centuries.
- cm2012 12y agoThere's not really any similar techniques there, except that the tactics are a bit slimy. It's not like you can make an appeal to Google's Pathos.
- neurobro 12y agoWith the rising prominence of sentiment analysis, named entity recognition, etc., I wouldn't rule out the possibility of appealing to Google's pathos in the near future. E.g. blog farms badmouthing competitors without even the hassle of building natural-looking links.
- adventured 12y agoMorally it's absolutely no different than Apple running PC guy ads targeting Microsoft, Windows, and PC makers in general. It was a negative campaign meant to harm the competition by making fun of it.
- normloman 12y agoNo it's totally different. Apple ran ads against Microsoft. They didn't prevent people from finding Microsoft's site on a search engine.