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From their assets site: > Words don’t just hold meaning; they communicate by their very form. We primarily use the Gotham font family: elegant and direct, styl
by Goopplesoft 12y ago
From their assets site:
> Words don’t just hold meaning; they communicate by their very form. We primarily use the Gotham font family: elegant and direct, stylish but not exclusive. Putting well-designed words in our product enhances the user experience.
Not sure what the 'but not exclusive.' is implying though...
Source: https://about.twitter.com/press/brand-assets https://about.twitter.com/press/brand-assets
- 80 12y agoStill not sure if I agree with it but Lawrence Weiner has a great quote on Helvetica: "[Helvetica] it’s one of the type faces that I absolutely detest. It’s totally authoritative. It in fact does not adapt itself to things and all information that comes out in Helvetica is saying exactly the same thing: this is cultural, this is intellectual, and this is intelligent. I’m rather afraid that words don’t start off being cultural, intellectual, or intelligent."
- joezydeco 12y agoExcept you know what? I can see Helvetica on my screen. Gotham is literally disappearing into the background.
- prawn 12y ago"Not sure what the 'but not exclusive.' is implying though..." As in not snobby. Imagine a wealthy and well-dressed business man who still takes the time to help you in the street rather than ignore you because their time is more important than yours.