3 ms·

It looks good. But Helvetica was good too. Anyone have any thoughts on why the switch?

• redwall_hp 12y ago
  Because enormous serif type is trendy right now.
  • LoganCale 12y ago
    Gotham and Helvetica are both sans-serif.
• Goopplesoft 12y ago
  From their assets site: > Words don’t just hold meaning; they communicate by their very form. We primarily use the Gotham font family: elegant and direct, stylish but not exclusive. Putting well-designed words in our product enhances the user experience. Not sure what the 'but not exclusive.' is implying though... Source: https://about.twitter.com/press/brand-assets https://about.twitter.com/press/brand-assets
  • 80 12y ago
    Still not sure if I agree with it but Lawrence Weiner has a great quote on Helvetica: "[Helvetica] it’s one of the type faces that I absolutely detest. It’s totally authoritative. It in fact does not adapt itself to things and all information that comes out in Helvetica is saying exactly the same thing: this is cultural, this is intellectual, and this is intelligent. I’m rather afraid that words don’t start off being cultural, intellectual, or intelligent."
    • joezydeco 12y ago
      Except you know what? I can see Helvetica on my screen. Gotham is literally disappearing into the background.
  • prawn 12y ago
    "Not sure what the 'but not exclusive.' is implying though..." As in not snobby. Imagine a wealthy and well-dressed business man who still takes the time to help you in the street rather than ignore you because their time is more important than yours.
• dueprocess 12y ago
  Helvetica-fatigue. It's everywhere, that and Arial, Open Sans and a hundred other clones. Gothic is a nice change. It's roomier. More easy going. I like it too.
  • largehotcoffee 12y ago
    Only it's not at all.