4 ms·
A $200 ice machine isn't going after the people who would buy an $800 ice machine so much as the people that want to be people who can buy an $800 ice machine.
by monknomo 12y ago
A $200 ice machine isn't going after the people who would buy an $800 ice machine so much as the people that want to be people who can buy an $800 ice machine. It's the reason Seikos and Omega exist in the watch market. You get some of the reflected glory, but can say "I'm more financially prudent than the guy with the Rolex" or "I'm beating the hell out of the guy with the Timex"
- rosser 12y ago...people that want to be people who can buy an $800 ice machine. And that's a vastly bigger market than people who can buy an $800 ice machine.