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> Someone could come in and sell a perfect ice maker for $200 and crush the pre-made high end ice market completely. Doubtful. What customers are buying is a f
by nathan_long 12y ago
> Someone could come in and sell a perfect ice maker for $200 and crush the pre-made high end ice market completely.
Doubtful. What customers are buying is a feeling, not a specification.
Such people would not buy an Acme watch just because it looks as good as and keeps better time than a Rolex, because the brand and its image is the product.
Surely nothing makes that more apparent than luxury ice.
- monknomo 12y agoA $200 ice machine isn't going after the people who would buy an $800 ice machine so much as the people that want to be people who can buy an $800 ice machine. It's the reason Seikos and Omega exist in the watch market. You get some of the reflected glory, but can say "I'm more financially prudent than the guy with the Rolex" or "I'm beating the hell out of the guy with the Timex"
- rosser 12y ago...people that want to be people who can buy an $800 ice machine. And that's a vastly bigger market than people who can buy an $800 ice machine.