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It's good that Google is doing this, and it's great PR at this moment in time, but Netflix has been offering ISPs their Open Connect Appliance for a while now:

It's good that Google is doing this, and it's great PR at this moment in time, but Netflix has been offering ISPs their Open Connect Appliance for a while now: https://www.netflix.com/openconnect https://www.netflix.com/openconnect This is one aspect that confuses me about the whole net neutrality debate revolving around Netflix. They basically provide a CDN point of presence to any major ISP who wants it, and that's less outside bandwidth the ISP needs to worry about. It's a win for everyone, except for much smaller competitors who don't have the budget to offer a free appliance, nor do they have the popularity for an ISP to want to power their device. Netflix is an odd poster child for the net neutrality debate.

takeda 12y ago
The issue is that (as shown by Level3 [1]) the congestion isn't really at the intranet but within regional ISP networks. The regional ISPs (Comcast/TWC etc) realized that actually not spending money to augment their networks to accommodate for the traffic can be more profitable than actually providing a better service to their customers. When the traffic on their network is congested, they can force companies like Netflix to actually run a fiber directly to their data center not only they can have Netflix pay for it (and therefore they don't have to pay anything to their uplink (such as Level3 and others), they also will receive money from these companies in order to not throttle their traffic. And they can do all that only because they have regional monopoly, and users don't have anywhere else to go. [1] http://blog.level3.com/global-connectivity/observations-internet-middleman/ http://blog.level3.com/global-connectivity/observations-inte...