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According to a friend of mine who works at EW, this will only be available in NY and LA, and only to _some_ subscribers in those markets.
by dreish 17y ago
According to a friend of mine who works at EW, this will only be available in NY and LA, and only to _some_ subscribers in those markets.
- joezydeco 17y agoSo, really, this is a metamarketing event. Pepsi and CBS can't possibly expect to see any benefit from sending such an expensive ad to a miniscule amount of subscribers. This seems more about the message ABOUT the message. The large amount of web coverage over the little video player is really the expected payoff to the advertisers.