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Are you also saying, like I was, that apple are Good At Marketing?
by uvTwitch 12y ago
Are you also saying, like I was, that apple are Good At Marketing?
- seanmcdirmid 12y agoWell, they don't put a lot of resources into it, but they direct their resources very well. Their biggest marketing boon has been curating a really good reputation (not releasing products that suck), building a rabid fan base, and so on.
- uvTwitch 12y agoRight, and because they don't suck, most consumers never investigate their claims of being the best by researching alternatives, and simply settle with products that don't suck.
- seanmcdirmid 12y agoDid Apple ever claim to be the "best"? Of course, superlatives without qualification are legally vacuous in the English speak world, but I would be surprised if they actually used this in an ad without qualification, where qualification is something like "the best battery life as determined by ..."
- uvTwitch 12y agohttps://www.google.com/search?q=apple+superlatives https://www.google.com/search?q=apple+superlatives
- seanmcdirmid 12y agoNothing from Apple.
- uvTwitch 12y agoSure, if you ignore things like - as just one example of the plethora of marketing statements propagated by their senior staff - apple routinely referring to OSX as the "most advanced operating system" simply because it doesn't use the word 'best' (and even then ignore several statements which do use the exact word because their phrasing or origin disagree with your bias), which would be missing the whole point for the minutiae.
- seanmcdirmid 12y agoI see. You know, when you make an argument, you should (a) present the exact phrase said, and provide a link to where it was said. It is obvious with the right search term ("most advanced" site:apple.com), but not with the one you gave me previously. Just spell it out.
- uvTwitch 12y agoI provided you with a google search that presented plenty of confirming results, quit being a pedantic jackass.