9 ms·

Is this actually true? I've heard Galaxy marketing is fairly saturated in the US, but in Australia I see at least twice as many Apple commercials than any comp

• seanmcdirmid 12y ago
  This is quite well known, just a quick google will do: http://www.tuaw.com/2013/11/04/apples-advertising-budget-dwarfed-by-microsoft-and-samsung/ http://www.tuaw.com/2013/11/04/apples-advertising-budget-dwa... I think Apple recently doubling their marketing budget to $1b was taken with great fanfare, but still puts them far behind their competitors. However, it is an open question whether Apple stores should be counted as marketing or some other kind of expense. It definitely helps promote their products, but the direct channel also helps with profits.