3 ms·

> Apple wants to own the entire music chain from beginning to end. No, they don't. They want to own the pieces of the chain where they can make greater profits

> Apple wants to own the entire music chain from beginning to end. No, they don't. They want to own the pieces of the chain where they can make greater profits than anyone else. Apple products aren't successful because celebrities wear them. They're successful because they're the best. Apple doesn't buy other companies for their services or products. It buys technology, which it then uses to build better products and services.

coralreef 12y ago
Interesting, but this is a $3.2b acquisition, which is clearly not just a technology buy.
- deleted 12y ago
  [deleted]
baldfat 12y ago
When you say best you mean better then anything else? I find it hard to find many BEST that are Apple products.
omegote 12y ago
> They're successful because they're the best. lol. If that were the case, then I don't understand what kind of technology they're gonna benefit from buying Beats. I mean, the internet is full of reviews stating that Beats headphones suck.
uvTwitch 12y ago
*They're successful because the end consumers believe the marketing propagation that they are the best.
- seanmcdirmid 12y ago
  And yet, Apple has a very low marketing budget with respect to their competitors...
  - batiudrami 12y ago
    Is this actually true? I've heard Galaxy marketing is fairly saturated in the US, but in Australia I see at least twice as many Apple commercials than any competing OEM.
    - seanmcdirmid 12y ago
      This is quite well known, just a quick google will do: http://www.tuaw.com/2013/11/04/apples-advertising-budget-dwarfed-by-microsoft-and-samsung/ http://www.tuaw.com/2013/11/04/apples-advertising-budget-dwa... I think Apple recently doubling their marketing budget to $1b was taken with great fanfare, but still puts them far behind their competitors. However, it is an open question whether Apple stores should be counted as marketing or some other kind of expense. It definitely helps promote their products, but the direct channel also helps with profits.
  - uvTwitch 12y ago
    Are you also saying, like I was, that apple are Good At Marketing?
    - seanmcdirmid 12y ago
      Well, they don't put a lot of resources into it, but they direct their resources very well. Their biggest marketing boon has been curating a really good reputation (not releasing products that suck), building a rabid fan base, and so on.
      - uvTwitch 12y ago
        Right, and because they don't suck, most consumers never investigate their claims of being the best by researching alternatives, and simply settle with products that don't suck.
        seanmcdirmid 12y ago
        Did Apple ever claim to be the "best"? Of course, superlatives without qualification are legally vacuous in the English speak world, but I would be surprised if they actually used this in an ad without qualification, where qualification is something like "the best battery life as determined by ..."

coralreef 12y ago

Interesting, but this is a $3.2b acquisition, which is clearly not just a technology buy.

deleted 12y ago
[deleted]

baldfat 12y ago

When you say best you mean better then anything else? I find it hard to find many BEST that are Apple products.

omegote 12y ago

> They're successful because they're the best. lol. If that were the case, then I don't understand what kind of technology they're gonna benefit from buying Beats. I mean, the internet is full of reviews stating that Beats headphones suck.

uvTwitch 12y ago

*They're successful because the end consumers believe the marketing propagation that they are the best.

seanmcdirmid 12y ago
And yet, Apple has a very low marketing budget with respect to their competitors...
- batiudrami 12y ago
  Is this actually true? I've heard Galaxy marketing is fairly saturated in the US, but in Australia I see at least twice as many Apple commercials than any competing OEM.
  - seanmcdirmid 12y ago
    This is quite well known, just a quick google will do: http://www.tuaw.com/2013/11/04/apples-advertising-budget-dwarfed-by-microsoft-and-samsung/ http://www.tuaw.com/2013/11/04/apples-advertising-budget-dwa... I think Apple recently doubling their marketing budget to $1b was taken with great fanfare, but still puts them far behind their competitors. However, it is an open question whether Apple stores should be counted as marketing or some other kind of expense. It definitely helps promote their products, but the direct channel also helps with profits.
- uvTwitch 12y ago
  Are you also saying, like I was, that apple are Good At Marketing?
  - seanmcdirmid 12y ago
    Well, they don't put a lot of resources into it, but they direct their resources very well. Their biggest marketing boon has been curating a really good reputation (not releasing products that suck), building a rabid fan base, and so on.
    - uvTwitch 12y ago
      Right, and because they don't suck, most consumers never investigate their claims of being the best by researching alternatives, and simply settle with products that don't suck.
      - seanmcdirmid 12y ago
        Did Apple ever claim to be the "best"? Of course, superlatives without qualification are legally vacuous in the English speak world, but I would be surprised if they actually used this in an ad without qualification, where qualification is something like "the best battery life as determined by ..."