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How can companies get away with saying things like 'the most affordable premium option' without providing any pricing information whatsoever? Why do they even t
by joosters 13y ago
How can companies get away with saying things like 'the most affordable premium option' without providing any pricing information whatsoever? Why do they even think that it is acceptable to do so?
- sssbc 13y agohttp://en.wikipedia.org/wiki/Puffery http://en.wikipedia.org/wiki/Puffery its real, deal.
- BorisMelnik 13y agooh so there is a legal term for "peacockin'"
- Dylan16807 13y agoIt's not the puffery that's being objected to, it's the way they are actively avoiding providing basic information needed to understand the puffery. Don't woo me with "the orangest chairs in America" and film it in black and white.
- state 13y agoConsidering how few players there are in this market, shouldn't it be pretty easy to guess? Usually I'd agree with you, but in this case I'm not sure if it's really that vague. Just assume somewhere around an Uber black car.
- GFK_of_xmaspast 13y agoSurely you aren't proposing any limit on free corporate speech.
- troymc 13y agoSome businesses say, "If you find a competitor with a lower price for the same item, we'll sell it to you for N% less." I suppose that's one way to get away with such language. Also, "affordable" is a weasel word. "Most affordable" may not mean "lowest price."
- brk 13y agoHonestly, I don't care. I'm pretty much auto-ignoring any "request an invite" bullshit these days. Launch your product, or don't. But I'm not clamoring for an "invite". When it's actually for-real, then it's easy to compare the price/service ratio.
- Killah911 13y agoMaybe it's vaporware. With Lean Startup glasses on, this could be someone(s) trying to validate an idea. Although, I do admit, I thought the page was an April Fools leftover joke. Marketing critique aside if the idea has legs, people may be interested (perhaps with a better message). That's my takeaway. Practically, at the right price, I might use a service like that. 1. Don't have to drive 2. I can be somewhat assured of quality (and not have to rent a limo & driver for myself).
- paul_f 13y agoThis could be an MVP. Build a landing page. Drive traffic to it. See if anyone cares. If they do, then design the product. It's quite simple really.
- brk 13y agoTechnically I wouldn't call that an MVP. I'd call that a 'survey'.
- enraged_camel 13y agoYou can't have an MVP (minimum viable product) without product.
- icelancer 13y agoThis is the ultimate form of Lean Theory bullshit. It's parasitic and ridiculous.
- ztratar 13y agoIs it? I think it's a great way to test hypothesis for early-stage companies. For lyft, on the other hand... not so sure.
- prawn 13y agoHow can they get away with "a custom grille displays our signature 'stache in brushed steel"... And that's after the diamond stitching mention. Come on! It's six seats and snacks so just say that.
- jaredsohn 13y agoIt now says "Lyft Plus promises the most affordable premium option"; is this different than it was before? Generally, I look at language like this as how they want to position the product in the marketplace; I think there is still some value in knowing this, although you cannot trust it until they offer something more tangible.