I'll never understand why BB failed to play up the "hey, did you notice that we weren't in any of those leaked documents as a partner of the NSA - unlike all th

I'll never understand why BB failed to play up the "hey, did you notice that we weren't in any of those leaked documents as a partner of the NSA - unlike all three of our major competitors" angle... But it seems that they have a lot of marketing fails, that's only one of the more recent.