I am curious how a project like this, which has been around since July of 2012 [1], gets such an intense amount of media coverage all in a the last two weeks: W

I am curious how a project like this, which has been around since July of 2012 [1], gets such an intense amount of media coverage all in a the last two weeks: Wired, Daily Mail, Smithonian, Engaget, Huffington Post, and now HN. [2] [1] http://s831.us/1qr8eNO http://s831.us/1qr8eNO [2] https://www.google.com/search?q=WarkaWater https://www.google.com/search?q=WarkaWater